It was rock'n'roll in 2024! Let's look back at some key events.
The end of the year is fast approaching.
Time has flown by, and we are already looking ahead to Christmas shopping and end-of-year festivities.
This is the critical time at work because everyone wants to finalize their files, achieve their goals and finish on a high note.
You could say that it's the same old story every year. This is not wrong.
And yet, 2024 was exceptional in many ways.
Let's review some of the highlights of the last twelve months.
Advice, always advice
And yes, Milenia continues to grow and remains a quality reference as a financing platform in Switzerland.
A fundamental aspect of our success is the relevance of the advice we provide to our loyal customers who benefit from our services in terms of personal loans, loss of earnings insurance and credit cards.
Beyond these services, we are at your side to inform you on a wide range of other topics important to your well-being.
This year, we were able to talk to you about tenants' rights, the consequences (and solutions) when you are unable to repay a loan, bank verification procedures, medical questionnaires sometimes presented by a service provider, Open Banking and the evolution of the credit world in Switzerland.
However, life is not only about financial operations and the financing of your projects and it is with a touch of pleasure and good humor that we shared our observations on more transversal subjects.
Here are a few.
Paris Olympique!
What a show, what an organization, what emotions!
Yes, the Seine is not necessarily the healthiest open swimming pool in the world, but apart from this faux pas, we can only applaud the spectacle presented by our Gallic neighbours.
Congratulations to them, congratulations to all the athletes and congratulations to our athletes who won 8 medals including one gold!
Let's see what Los Angeles has in store for us in 2028... Although...
Trump Olympic!
Precisely, the United States; Let's talk about it.
Our dear Donald won in a sprint and by far.
Let's face it, the majority of Swiss and Europeans would have liked a different result.
We will never forget the scenes of migrants eating cats and dogs, or the pseudo disco jive on stage for an hour, or the genital description of a former sportsman at one of his gatherings.
However, the fear of purchasing power was stronger than all the obscenities shared by a clearly unstable candidate.
With Joe Biden in cognitive decline and Trump true to form, was this all the United States had to offer?
But such is democracy.
See you in 2025.
We are pretty sure that the new president will give pride of place to the annual "Best Of".
Olympic streaming!
You remember the time when you said "we'll only take a streaming platform my darling, no more. Hop for Netflix and that's it."
2024 was the year of consecration of streaming platforms of all kinds.
Despite your good intentions at the beginning, how many of you now have Netflix, Disney+ and Amazon?
No judgment on our part, we do the same! There are of course the clever ones who bend the rules, but let's be honest, it's understandable.
Brief. After the internet, emails, shared files, digital music, social networks, smartphones, other social networks... Welcome to platform packages that offer more content than you can swallow.
Shall we stop there with the technological innovations? To breathe between the iPhone 38 and the Samsung 49?
I wish. Enter the A.I.
L’A. I…. Solution olympique?
Chat GPT-4. The words on everyone's lips in 2024.
Superlatives follow one another to describe what is possible with the tool.
An investment strategy in the remote regions of the Amazon? It's possible.
A presentation on the potential for nuclear fission framed by ants? It's not plausible but not impossible.
How to be happy in life? Let us explain.
A presentation on heart rhythm during an operation? It's easy.
No need to think, no need to learn by making mistakes, no need to invest. All you must do is put the right prompt and you're done.
Ah, the A.I. The solution to all our problems.
The war in Ukraine, the A.I. will solve it. Drones are well in autopilot, aren't they?
The administrative burden. The A.I. will replace the civil servants and that's it.
What to do with the unemployed, you ask me? It will take many people to keep the A.I. running. Are they not competent in this matter? They don't want to do this kind of work. Don't worry, the A.I. will find a solution.
So yes, we are a bad player because artificial intelligence does us a lot of services.
Indispensable help to researchers, academic bodies, medical laboratories, research and development centers, for many facilities in our daily lives...
It's not all doom and gloom.
However, at the end of the year... Is humanity sufficiently educated, inspired, visionary not to provoke its own decline?
After all, wars are still being launched in Europe, hard-won social advances are being called into question, extremes are being leaned towards the end because it will always be the fault of the "other"...
Reading a book, creating something original, making an artistic work without digital aid, taking a photo without retouching, trusting the information transmitted without fear of manipulation...
Let's find the right balance to keep people at the center of our decisions and not become slaves to the easy way.
2025… Olympic!
Accept our apologies for our slightly negative view of the "Best Of 2024". We could have said the "Worst Of".
What comforts us, what makes us proud... In the end, it is you, our dear readers, our dear customers.
You who have trusted us for the realization of your projects.
Some of your dreams came true this year.
A trip, a new business, a wedding, a renovation, a purchase... Thanks to your loyalty, we accompany you on your life journeys.
The best loans, the best rates, the best banking partners... the best, for you.
We did it in 2024 and we will continue in 2025.
We will not exert any influence on geopolitics, we will not create a CHAT GPT dedicated to the development of fundamentally human interactions (unfortunately), we will not be able to choose a tie other than red for Trump but we will know how to be by your side.
And we promise, the articles on our blog, although imperfect or even weird, will be imagined by our brains and written using our little fingers. Promised!