25.09.2024

Our consumption habits are changing: Streaming platforms.

A revolution has been underway for several years. More and more, streaming platforms are flooding the market and changing our audiovisual consumption habits.

The question no longer arises for the youngest.

In addition to social networks, it is no longer traditional television channels that are sources of content but streaming platforms such as Netflix, Apple and Disney+. 

Just like this sector, the world of private credit is constantly evolving and must take into account the new expectations of consumers.

 

The first ?

You guessed it. It's Netflix.

In 1997, its two founders created an online platform allowing users to rent... DVDs. 

The not-so-young will remember the places where we could rent a DVD or even buy one in the spaces provided for this purpose from retailers. 

This sector came to a rapid end in the early 2000s and Netflix was able to anticipate this end by offering its customers a digital platform rather than a physical location. 

It was not until 2013 that the company introduced original content and transitioned entirely to digital streaming.

By 2016, its services were accessible anywhere in the world, from your living room.

With more than 270 million subscribers, it is the leader in the sector. 

There are many examples of visionaries who anticipated a seismic change. Unfortunately, there are also many examples to the contrary. 

Think of Sony, the undisputed leader in traveling music that didn't see Apple's iPod coming.

Think of the dominant car brands that are being overtaken by Tesla in the electric vehicle sector.

The same applies to financing platforms which, despite a strict regulatory framework, must innovate and anticipate the new needs and requirements of its customers. Milenia strives to remain at the forefront and works daily to anticipate the new trends of tomorrow.

 

The challengers ? 

At the top of the challengers is Amazon Prime. With more than 200 million subscribers, it is the most serious competitor for Netflix.

Here too, one of the richest men in the world, founder of Amazon, was able to anticipate the desire of consumers to be able to buy what they want, when they want, from their smartphone and have their purchases delivered to their homes quickly. 

What started as a simple choice of books to buy quickly evolved into a digital powerhouse selling literally every item you can imagine. 

It's not to everyone's taste.

After all, these developments caused the bankruptcy of many specialized shops, especially the most modest ones. Today, learning, culture, reading, instruction, information are consumed digitally, easily, quickly...

Is it better? Not necessarily.

The revolution is nevertheless underway and nothing seems to be able to stop it. 

The question of ethics is therefore central. This is also the case for consumer loans.

At Milenia, we are in favor of technological advances but we will remain attentive to the respect of our values that guide each of our decisions. 

 

The others ?

Of course, we can mention Disney+ and HBO Max. They have more than 100 million subscribers. This is followed by Apple TV and lesser-known brands in Switzerland such as Hulu and Peacock. 

These platforms will have a hard time catching up with the challengers, even if the mouse with the big ears is enough to titillate the older ones. The acquisitions of the Star Wars, Indiana Jones, Pixar franchises, etc... make sure to be able to attract crowds with original productions. There are many projects in this direction.

Growth through acquisition is indeed a strategy like any other. It can pay off by accelerating the acquisition of existing customers and thus rapidly growing its business portfolio. However, quality must be ensured at all times. 

Milenia is now a leading player in Switzerland and has become a benchmark for private bonds.

Growth and its participation in an acquisition strategy have ensured an impressive development of its business.

However, all this has only been achieved through unwavering adherence to the principle of quality.

Quality of the services offered, quality of the advice provided, quality of partner relations, quality of the credit files created, quality of the team members... This is perhaps what we are most proud of.

Our success, thanks to your loyalty, has been achieved without ever losing sight of the values that were those of our beginnings and that still guide us today. 

 

Technology. Agility. Quality.

Our consumption habits are changing, and not only in terms of audiovisuals. Booking our holidays, our clothing purchases, our shopping, our hobbies... And yet, there are a few common denominators that will remain essential to our level of satisfaction. 

Technology and especially what it brings in terms of added value.

Speed and ease in a sometimes complex world and in a sometimes busy schedule are essential. 

That's why we offer you a fully digital credit journey, from the creation of your loan application, to the electronic signature of documents and ID recognition, to the payment of your money into your bank account.

Then agility.

Technology should not limit you in your choices, in any changes or preferences. That's why nothing is done without your consent, without you being able to talk to a professional advisor, based in Switzerland and speaking the language of your choice. 

Finally, the quality of course.

All of this must be offered at the best conditions on the market, with special attention paid to your personal needs.

Everything must be tailor-made and the entire service must be provided in a responsible, transparent and simple way. 

This is our commitment and we look forward to making your projects a reality, together.

 

And tomorrow !

Progress, adaptability, the vision of tomorrow's needs, all this is in our genes. Rest assured of our firm desire to remain at the forefront to ensure an unparalleled service that will meet your expectations.

We will continue to invest and push the boundaries of the industry to anticipate change, and we will always do so in accordance with the values that have guided us so far.

We will also do so by being grateful for your loyalty and trust.  

Thank you for trusting us to help you achieve your dreams and projects! 

 



Loan illustration: loan of CHF 10'000. Effective annual interests rates between 4.9% and 11.95% over a 12 month period lead to total interests of between CHF 261.80 and CHF 624.80. Duration: 6-120 months; Maximum annual interest rate (including all loan handling costs) 11.95%. Loans approval are prohibited if they lead to excess debt for the consumer. (Art. 3 LCD)

 

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